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2 Critical Segments to Measure New Website Growth

The web is growing by leaps and bounds every day.  As a new website owner, you’re probably already aware that there is no magic bullet that rockets you to the top of the popularity list.  However,...

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Growing a New Restaurant With Web Analytics

We all know the story.  Almost all new restaurants fail soon after opening.  Not every chef can have his own kitchen. But, you endeavored.  Your doors are open, your first few patrons have straggled...

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Web Analytics Podcast

I was fortunate enough to join Eric Nagel and Daniel Clark for a 1 hour podcast discussing web analytics this past Thursday. You can listen here: In it, we have a look at the effects of Google’s...

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Complete Local Web Analytics

I’m very excited to be publishing my first Kindle book, or Barnes and Noble book, or e-book… whatever format you prefer, in December 2011. The book will focus on web analytics for local brick and...

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IBM CoreMetrics Black Friday Study 2011

Thanks to Geno Prussakov, I happened upon the IBM CoreMetrics study on Black Friday Sales Results for 2011. If you’re an online small business owner, I think there’s a few things worth noting in it....

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What Is Web Analytics These Days?

I sent out a tweet last night about my upcoming e-book on local business web analytics, and I happened to see an interesting response this morning from a well respected member of the web analytics...

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Small Business, Affiliate Marketing and Web Analytics Podcast

A few weeks ago I “sat down” virtually with Greg Hoffman and Cindy Ballard from www.GregHoffmanConsulting.com and did their Affiliate Voices Podcast. In it, we talked about my experiences with...

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A Review of the New Woopra Web Analytics Browser Interface

In the world of small business web analytics, which is becoming more crowded as time goes on, it’s nice to find a tracking software that has a really unique feel to it. Woopra is one such piece of...

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Track Site Search in Google Analytics

Google Analytics is great for tracking how your visitors came into your site, but did you know you can also use it to track what people search for once they land on your site? I recently set this up on...

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Web Analytics and the Nostradamus Effect

As web analysts, internet marketing managers, or web consultants, we’re all looking to prove our worth daily. Hell, everyone who cares about their livelihood is. So one of the things we, as a group,...

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